Features
Simplified Navigation: Revamp the app's navigation to make it intuitive and easy to understand, with clear labeling and logical grouping of functions. Consider a hierarchical menu structure that guides users through banking tasks step by step.
One-Click Access to Common Transactions: Implement quick access buttons or a customizable dashboard where users can easily access frequently used features such as balance checking, fund transfers, bill payments, and UPI transactions..
Integrated Itinerary: Generates a comprehensive travel plan, merging flight schedules, hotel check-ins, and transportation
Language Localization: Provide support for multiple languages, including regional languages spoken in rural areas, to ensure that users can navigate the app and understand instructions in their preferred language.
UPI Integration: Integrate UPI (Unified Payments Interface) functionality directly into the app, enabling users to make seamless peer-to-peer payments, bill payments, and merchant transactions with ease.
Design Challenges
Bad Information Hierarchy:
Users, like Yogesh, struggle with the app's unclear information hierarchy, making it hard to find such as recent transactions and bank statements.
Confusing UI and User Flow:
The app's cluttered interface and intricate navigation confuse users, hindering a smooth and user-friendly experience for tasks.Lack of Useful Features:
Key features, especially UPI transactions, are not easily accessible, impacting user convenience.
conclusion
sgb banking app is behind its competitors in terms of user interface and other services .but SGB app is not for all service like shopping and investment .the primary goal of app is connect rural areas bank customers to digital services.
so that make sure design clean and simple ui and good ux for users.